John’s Red-Brick Aid
40 million families lack adequate housing in India
108 million dwellings are temporary or dilapidated
60% of India’s population lives in inhuman conditions
The formidable real estate industry produces innumerable units a year. Socially-conscious developers who lend their support to John’s RED Brick-AID Campaign of building a Habitat home for every unit marketed, have the opportunity to transform lives.
John’s RED Brick-AID Campaign
Build a Habitat home for every unit marketed
Through John’s RED Brick-AID campaign, real-estate developers and realtor associations will join forces to raise Rs. 100 Crores by donating a Habitat home for every real-estate unit marketed. The campaign aims to transform the lives of 50,000 underprivileged people across India over the next 3 years.
“Pashmina Developers has joined hands with Habitat for Humanity to build homes for the underprivileged. It is our responsibility to reach out to the large section of society that lacks shelter”.
- Asit Koticha, Chief Investor
Pashmina Builders & Developers
“I am so happy today that this initiative called John’s RED Brick-AID is being launched, led by Mr. Asit Koticha and the Pashmina Developers Group, to put money into Habitat for Humanity and to support a cause that I think is so beautiful and a model that is so novel, that I think other people in the realty sector must follow.”
- John Abraham, Global Goodwill Ambassador,
Habitat for Humanity